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What to do when a website is required urgently to showcase one
of the flagship attractions for Rugby World Cup international and
local visitors? Taste At The Cloud was one of the signature
attractions at the Cloud on Auckland's waterfront.
New Zealand has a heavy reliance on our food and beverage
exports, the cup (that small insignificant event) created a
fantastic vehicle to turn on a magnificent event to showcase the
best that New Zealand has to offer in all things delicious to
travelling dignitaries, corporate travellers, buyers and
The Taste At The Cloud crew were up against the wall by the time
this event was finalised so were left with a near impossible
timeframe to pull everything together, just on 4 weeks from
briefing to delivery for both website and mobile!
There is nothing we like more than a chance to demonstrate our
ability to move quickly, throw the documentation phase to one side
and get on with the task at hand.
A team was quickly mobilised to craft a solution designed to
take visitors one a mouth-watering journey through New Zealand's
unique food and beverage industry.
The website was to highlight the event, promote suppliers and
also to entice people to experience for themselves.
The website is built upon rich regional photography and
tantalising dishes, accompanied by compelling content, interesting
facts, chef biographies and for those of us adventurous enough to
try, specialist recipes.
Not only did the site compliment the event's printed collateral
extremely well, it also acted as a source of extra information for
visitors to find more information on particular suppliers that were
present at the event.
Using the Umbraco content management system the site became a
real-time view-finder of the exhibitions launch party, on-going
festivities and not to forget a mobile experience
which focused on providing time saving directions to the event,
opening hours and ticket costs.
Just as Pinot Noir is a perfect beverage match for lamb these
sites are the perfect companion to such an outstanding event.
Our pride in this website is beyond just meeting the deadline.
We truly believe that no-one would ever guess just how quickly this
project came together because it is such a polished execution.
Judging by the number of referrals we have had from this website,
we know it doesn't look like any corners cut - oh, add to that it
was a Webby Honoree!! It also was runner up in the Umbraco 2012
best design awards in Europe.
Link to the simplified